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What exactly is web directory submission? 

Web directory submission means submitting your URLs to online web directories. These are websites that organize URLs, so that visitors can find the sites that they want easily. Remember Yahoo and DMOZ web directories? These are the grandfathers of web directories on the Internet. Now you have searchengines, and most people don’t really use web directories to search for sites anymore. But interestingly, because of the search engines, web directories are now used for a different purpose – to build back links to a website. 

How do web directory submission work?

A web directory submission is one type of marketing strategy you can employ. By simply adding your website in web directories it can dramatically increase your site’s exposure and your pagerank. Why so? Of course aside for submitting your website name, you would naturally add your website link or URL to the site. This constitute for one back link. What do you need inbound links for? Increasing the number of your inbound links would relatively increase your pagerank. As well as the amount of traffic that your site will receive. 

A pagerank simply refers to your position in Google. Other search engines have there own version of pagerank which helps you get ranked. For instance, if an online user searches for “business online“, along with your SEO-content and bunch of good back links, you would likely hit the first few pages of the search results, thus increasing the exposure of your website. If back links are what you are after, then submitting your site to web directories is one effective way to get some. 

Web directories are also one way of acquiring permanent links. Permanent links are very valuable since you would have your live link posted on web directories for good or at least during the lifetime of the web directory where you posted your link. It is important to take note though, that offering permanent links are still in the discretion of web directories owner. 

Web directories are also too a form of web advertising. In addition to using search engines, online users also rely on web directories to direct them to certain websites they are searching for. Since websites in web directories are categorized accordingly, navigating through them is easy and convenient.

There are three types of web directories -free, paid and niche directories. Free web directories are, of course, the natural choice for webmasters with a tight budget. Some free web directories requires a reciprocal link and some don’t. Reciprocal links are simply links of the web directory’s URL that you are required to post in your own site. It’s a give and take concept. When you post your website to a web directory, you need to return the favor by posting their URL to your site as well.

If you have the budget for it, you can also opt to submit your site to paid directories. These types of websites may charge as low as $10 per year. Some popular directories, like Yahoo & Dmoz, can charge as high as $299 as annual fees. The rate that paid web directories charge is relative to the website’s pagerank. If the web directory site you are submitting to have PR9, then prepare to shell out a big chunk of your advertising budget. A web directory with a PR3 or PR4 would normally charge low.

The third type of web directory is a niche web directory. These are web directory sites that cater to a particular group of websites. For instance, a web directory with the niche under “business” would only allow submission from business websites. Posting your websites into niche web directories would give you better hits since you have a bigger exposure to your target market.

Do you want to know tips for making directory submission effective? If so, then just click the link below here.