The sleep is a natural intermittent state of rest for the mind and body, in which the eyes close and consciousness is almost lost, so that there is a drop off in the body movement and the response to external stimuli. During sleep the brain experiences a characteristic cycle of brain-wave activity that comprises of intervals of dreaming.
Everybody knows that sleep is important and I’m sure most people agree that they don’t get enough of it. Sleep is such an important part of our lives that without it we would die. Without adequate sleep we get a fall in our immune system, reduced concentration levels, memory impairment, mood swings, energy dips and much more.
Sleep isn’t just about how much we get but also about when. As human beings we are still naturally attached to the environment and the rising and setting of the sun. As the sun rises the light stimulates our eyes and activates the stress hormone cortisol. This particular hormone is responsible for stimulating movement and preparing the body for action, and will peak during the day and start to reduce in the afternoon. During the evening cortisol levels should be at a minimum and this releases melatonin and subsequently growth and repair hormones for the impending sleep. As we sleep our body gets repaired first physically and then mentally.
A good night’s sleep will make an enormous difference to your ability to think creatively. You will be able to generate new ideas; think of ingenious solutions for problems; discover new ways to develop different products; and think of original ideas to develop your marketing strategies.
When you are able to enjoy a good night’s sleep every night, there will be an extraordinary improvement in your creative powers. Creativity is the key to success in everything you do.
If you choose to feed yourself stimulants like caffeine, alcohol or sugar any later than early afternoon this will elevate you cortisol levels, a stress hormone, at a time when it should be reducing and in turn will not release melatonin and repair hormones when you most need then during your sleep. So if you are overdoing the coffee or alcohol in the evening then you are not repairing your body for the next day. The result is general fatigue, headaches, muscle aches and pains, joint problems, infections etc.
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