Dedicated Menifee Property Management
How Linking Can Benefit Real Estate Brokering
As a real estate broker, your primary responsibility is marketing. That is, trying to sell as many properties as may be done, inasmuch as income is mostly derived from sales. In marketing, two strategies are applied, the first being to reach as many prospective buyers as possible, and at the least possible cost. The other is to concentrate on the most likely individual clients and work on them to make the sale. Most working models combine the two in varying degrees of adaptation.
One of the methods of reaching as many prospects as possible is linking your website with other websites which your prospective clients would visit often.
The purpose of linking is actually to spread the information about your site as wide as practicable. So the most obvious link sites are other sites of the same interest, real estate sales, sometimes even in those of the competitors, under certain conditions. Most common, of course, is links with non-competing sites, for example a small ad in a California site for properties in the East. The rationale is that the site visitor may also be interested in other properties after -or even while— he has scrutinized the California offers. Or he may know of someone who wants an East Coast place.
Then there are the article sites. In these sites one can expound on the desirability of certain areas in order to interest the reader in a property. Article sites are the favorites of researchers looking for information to base decisions on, so favorable reviews of properties are bound to greatly influence preference for those particular areas. But of course, the information must be factual and updated to be really effective. No use posting data some years old, and the articles are better dated for relevance purposes.
Linking with sites not likely to be visited by actual real estate buyers but by potential buyers is also possible. Sites like those for brides and appliances are neat examples, since they are usually visited by people who are starting —or about to start—- new families, and might be interested in areas to move to, possibly buying houses for themselves in the process. The same applies to recruitment sites for special, high-paying jobs because people who qualify for and get such jobs could spend money on obtaining good residential properties. Think of Silicon Valley and its environs and you get the picture.
Furthermore, small ads in these and similar sites cost very little, most particularly in pay-per-click deals, where the site owner is paid only for clicks made on the ad and actually proceeding to your site. Compared to your site’s exposure made possible by linking it with others, the price of a few cents per click is very much worth it indeed. It is actually a method used extensively in other businesses, especially those concerned with sales.
Linking is one technique a real estate broker should not fail to use as much as he can. It is relatively inexpensive, but immensely effective as a tool for advertising and promoting the business.
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